16.01.2014 Internet Marketing News No Comments

New Internet Marketing Survey Shows Digital Leads to ROI

Marketing strategies are moving toward more personalized web experiences, causing content creators to embrace new tools to customize their writing, data from the ExactTarget 2014 State of Marketing survey shows. Online marketers responding to the internet marketing survey plan to increase marketing automation (33 percent), lead scoring (30 percent), personalized web (29 percent) and social …