Ranking Reports – Are They Valuable Website Performance Metrics?
During SES 2013, Benu Aggarwal, President and Founder of Milestone Internet Marketing, caught up with Duane Forrester (Webmaster Outreach at Bing) and asked him to explain what happens behind the scenes when a ranking report is generated, why the search engines don't like them, and why businesses should no longer look at ranking reports as a performance metric.